ICYMI: What They’re Saying About AFP’s Latest $4M Campaign to Protect Prosperity
Washington, DC— In case you missed it: As reported by CBS News, The Washington Post, Politico, The Daily Mail, The Washington Examiner, and others, Americans for Prosperity (AFP) has launched a $4 million nationwide ad campaign as urging the U.S. Senate to act swiftly to make tax relief permanent and fulfill key promises. This effort — part of AFP’s $20 million dollar national “Protect Prosperity” campaign — aims to advance a Senate bill that would secure lasting tax savings for Americans.
▶️ WATCH THE ADS: testimonials from Melody, Seth, Nancy, and Andrea.
Here’s What They’re Saying About the Campaign:
CBS News underscores impact and urgency:
“The new advertising move from AFP include testimonials that show not only the impact of the 2017 tax cuts but also what could happen if Congress does not act soon to extend those earlier changes along with ‘ads encouraging fiscal hawks in the Senate to find spending offsets by further eliminating wasteful Biden-era spending programs,’ according to details set to be released by AFP.”
The Washington Post highlights the voices of real people and grassroots strength:
“The ads include testimonials from people who have benefited from Trump’s 2017 tax cuts, which are set to expire later this year if Congress does not act. In one spot, a small-business owner tells lawmakers that the ‘clock is ticking’ and that they ‘can’t get distracted.’
“This ad push is part of AFP’s broader Protect Prosperity campaign—activating grassroots teams nationwide to connect with voters and lawmakers, educate the public, and demand action from Washington.”
Daily Mail notes AFP backs up ads with “political muscle”:
“Free market grassroots advocacy group Americans for Prosperity is putting money as well as their political muscle behind efforts to pass President Donald Trump’s budget bill in the Senate.”
Politico reports the effort comes at a critical time in the process:
“‘The sooner the Senate advances the bill, the sooner Americans start seeing relief where they need it most,’ said Brent Gardner, the organization’s chief government affairs officer in a statement. The statement also noted the group is well aware that as the process being used to fast track the bill progressed ‘the hill to climb was only going to get steeper.’”
Background:
Since the launch of AFP’s “Protect Prosperity” campaign, AFP has been a driving force to secure the permanent extension of the Tax Cuts & Jobs Act and advance this legislation:
- Holding more than 500 events and rallies across the country with dozens of lawmakers,
- Reaching out to more than 90,000 voters in key Congressional districts over one National Day of Action,
- Hosting conversations Speaker Mike Johnson, Majority Leader Steve Scalise & House Conference Chair Lisa McClain,
- Millions of dollars in ads and testimonials,
- More than 1,000 meetings with key legislators and Hill staff,
- And comprehensive polling in partnership with Public Opinion Strategies
AFP will continue to leverage its unparalleled grassroots infrastructure to show the overwhelming support for extending the Trump tax cuts and send a message to Republican lawmakers that the American people are with them and now is the time to deliver.
