Why Grassroots Intelligence

Americans for Prosperity runs one of the largest grassroots operations in the country. Every month, our staff and volunteers have tens of thousands of conversations with voters in key battleground states. The questions we ask are open-ended, and the answers come back in the voter’s own language.

That gives you a second vantage point on voter sentiment. Public polling measures how a small sample responds to a question someone wrote. Americans Unscripted shows you what came up unprompted in a driveway on a Tuesday evening, how often it came up, and how it changes from Michigan to Montana. Each month we take the most relevant thing we heard, share the numbers behind it with unparalleled scale, and add AFP’s analysis on what it means for the landscape ahead.

What You’ll Know

In our ten-minute report, you’ll get a sense of national sentiment on the ground from inside the largest field operation in the country and can walk into your meeting with information no one else has.

  • The issue voters raised first, and how widely.
  • The language they used to describe it.
  • How the picture shifts from state to state.
  • AFP’s read on what it means for the policy and political landscape ahead.

Newsletters

Each edition is a snapshot of voter sentiment at the doors within a given month.

Americans Unscripted reflects in-person conversations conducted by AFP staff and volunteers across battleground states every month. The data presented is not intended to be interpreted as a scientific poll.

If interested in learning more, please reach out to media@afphq.org