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AFP-UT Boosts Layered Media Campaign Ahead of SCOTUS Hearings

Oct 8, 2020 by AFP

SALT LAKE CITY – Americans for Prosperity – Utah (AFP-UT) launched new digital video ads and released the first wave of direct-mail this week as part of the grassroots group’s full-scale national campaign to drive the confirmation of Judge Amy Coney Barrett to the Supreme Court.

These efforts highlight Judge Barrett’s qualifications as an independent-minded judge who will defend the Constitution, interpret the law as written and protect our freedoms. The media blitz supplements existing digital and grassroots activities across the state, encouraging Utahns to contact Sens. Mike Lee and Mitt Romney to urge them to confirm Judge Barrett to the high court.

View “Constitutionalist” video ad.
View “Qualified” video ad.
View an example of mail piece here.

A national survey conducted by Morning Consult and Politico shows support for Judge Barrett’s confirmation is growing.

AFP-UT State Director Heather Andrews issued the following statement: 

“We should be fortunate to have Judge Amy Coney Barrett nominated to the Supreme Court. As someone who cares deeply for this country, she will put Americans first by respecting the Constitution and interpreting the law as written. Thousands of Utahns have already sent letters to Sens. Mike Lee and Mitt Romney to encourage their support for Judge Barrett’s confirmation. Constituents’ voices carry weight with our senators, so we must continue to build on this momentum by sharing support throughout the hearings.”

Background on AFP’s Campaign:

Americans for Prosperity’s national campaign, which currently focuses on thirteen key states, launched minutes after President Trump nominated Judge Barrett with digital ads and phone and text grassroots outreach.

AFP also set up a unique web page that empowers activists to contact their senators in support of Judge Barrett. Several waves of targeted direct-mail, layered digital, and other tactics are being deployed in Alabama, Alaska, Arizona, Colorado, Georgia, Iowa, Maine, North Carolina, Pennsylvania, South Carolina, Texas, Utah, and West Virginia throughout the coming weeks.

AFP activists have already produced more than 300,000 calls and letters to their senators since the beginning of the campaign to confirm Judge Barrett.

AFP heavily engaged its grassroots to support the confirmation of qualified nominees to the Supreme Court in previous years. With the dedicated efforts of its activists nationwide, AFP directly reached more than one million Americans in support of Justice Kavanaugh’s confirmation in 2018 through a combination of door-knocking, phone-banking, and other tactics.

Background on Judge Amy Coney Barrett:

Barrett received her B.A. in English literature from Rhodes College in 1994 and her J.D. from Notre Dame in 1997. While at Notre Dame, she served as executive editor of the Notre Dame Law Review and received the Hoynes Prize, the highest honor at the law school.

After receiving her J.D., Barrett served in two clerkships with accomplished, constitutionalist jurists. First, with Judge Laurence H. Silberman at the U.S. Court of Appeals for the District of Columbia Circuit and then with Justice Antonin Scalia at the Supreme Court of the United States. Barrett worked in private practice for two years in Washington D.C. before embarking on a distinguished career as a law professor at George Washington University, University of Virginia, and University of Notre Dame.

President Donald J. Trump nominated Barrett for the U.S. Court of Appeals for the Seventh Circuit on May 8, 2017. She was confirmed by the Senate on October 31, 2017. On November 2, 2017, Barrett received her commission to the court.