Americans for Prosperity and Partners Launches Multi-Million Dollar Nationwide Affordability Campaign

Mar 5, 2026 by AFP

Pro-Growth Agenda Gives Congress Roadmap to Lower Prices Across Energy, Groceries, Health Care, and Housing While Reining In Uncontrolled Spending

Arlington, VA – Today, Americans for Prosperity, the LIBRE Initiative, and Concerned Veterans for America launched a significant seven-figure nationwide grassroots and advertising campaign to rally Americans and lawmakers around policies that will deliver lower costs, more prosperity, and a stronger economy for every American. The policy roadmap, AFP’s “Affordability Agenda,” identifies specific reforms in energy, housing, health care, and regulatory policy that would provide immediate relief for American families.

Despite significant progress in the past year, layers of rules, permits, and regulations that have piled up over decades continue to make it harder to build, innovate, and grow while families pay higher prices. The way forward is to focus on growth, competition, and opportunity – removing barriers so Americans can say “yes” to building, working, and creating again. By streamlining permitting, modernizing outdated rules, and funding patients (not middlemen), Washington can lower costs without new spending or higher taxes.

Click Here to View the Website

Click Here to See the Agenda

Click Here to View the Ad

The campaign will mobilize AFP, The LIBRE Initiative, and Concerned Veterans for America’s grassroots armies across all 50 states to rally Americans behind real solutions to lower costs and strengthen the economy. Each organization will bring the full scope of its capabilities and resources to bear, including major grassroots outreach to millions of voters, hundreds of events across the country, direct partnership with Congressional staff and lawmakers, and an advertising blitz to reach and persuade Americans to champion the agenda.

AFP, LIBRE, and CVA will also make the case to lawmakers that the agenda is more than just good policy; it’s also good politics. According to a new national survey commissioned by AFP and conducted by Public Opinion Strategies, the commonsense path to lower costs in energy, housing, health care, and groceries has broad appeal across Republicans, Independents, and Democrats.

Below are just a few of the key findings of the survey, which was conducted between February 10 – 15, 2026 of 1,500 registered voters:

Cost of living dominates voter priorities. Reducing the cost of living and addressing affordability outrank every other issue, with roughly four-in-ten voters (37%) naming it as their top issue.
Voters largely believe government is making things harder, not easier. Most voters say the federal government makes life harder (61%) rather than easier, and nearly three-quarters (73%) believe government actions contribute to higher consumer prices.
Everyday essentials are driving economic anxiety. When voters talk about affordability, they are focused on core household expenses, including utilities (58%), food (57%), health care (50%), and housing (41%).
Voters believe government actions raise prices and they believe costs outweigh the benefits. Nearly three-quarters of voters (73%) say federal government actions raise consumer prices, and two-thirds (67%) say government regulations specifically increase costs. Further, a majority of all voters (55%) say those tradeoffs are “not worth it,” while only 4% believe they are worth it.
Voters see bigger economic fixes, not short-term controls, as more convincing solutions. Policies framed around deficit reduction, investment incentives, energy modernization, and portability of health plans produce the strongest combinations of believability and perceived impact.
Voters prefer cost reduction over expanded government control. While targeted interventions have appeal, solutions framed around efficiency, competition, and lowering systemic costs resonate more broadly.

On the Agenda:

AFP Chief Government Affairs Officer Brent Gardner: “AFP’s Affordability Agenda isn’t just sound policy – it’s smart politics, offering lawmakers a major opportunity to lead with solutions Americans overwhelmingly support. These are practical, popular reforms that cut through gridlock and show people Congress can deliver results that make a real difference in their lives. By championing this agenda, lawmakers can go on offense, demonstrate leadership, and seize a moment where good policy and good politics align.”

LIBRE Initiative President Daniel Garza: “For the Hispanic community, the American Dream isn’t just an idea, it’s a mission. Whether it’s unleashing energy abundance to lower utility costs, modernizing zoning to make homeownership attainable for our young families, or putting patients back in control of their healthcare through HSAs, this agenda is the blueprint for a freer, more affordable future. This is a vision where every American—regardless of their background—has the freedom to pursue their version of the American Dream without a mountain of bureaucracy standing in the way.”

Concerned Veterans for America Executive Director John Vick: “Veterans know that American strength starts here at home. When families are squeezed by high energy bills, rising rents, and unaffordable health care, it weakens our economic foundation and ultimately our national security. If Americans need more of something, we should make it easier to build it. As we are reminded by the events in the Middle East, energy security is national security, and more affordable energy means more economic security for American families. More housing means lower costs. More freedom and competition in health care means better outcomes at lower prices. That’s how we build an economy that supports a strong national defense.”

This nationwide affordability campaign follows AFP’s $20 million effort across all 50 states in 2025 to prevent the largest tax increase in American history through the Working Families Tax Cut, which included: connecting with more than 1 million Americans, knocking 525,000+ doors, making 500,000+ phone calls, hosting 800+ grassroots events, sending 100,000+ letters to Congress, and conducting more than 1,500 meetings on Capitol Hill.

Click here for the full Public Opinion Strategies survey.

Through broad-based grassroots outreach, Americans for Prosperity (AFP) is driving long-term solutions to the country’s biggest problems. AFP activists engage friends and neighbors on key issues and encourage them to take an active role in building a culture of mutual benefit, where people succeed by helping one another. AFP recruits and unites activists in all 50 states behind a common goal of advancing policies that will help people improve their lives. For more information, visit www.AmericansForProsperity.org

###