AFP-WI in Fourth TV Ad: Vote for Scott Walker

Oct 22, 2018 by AFP

MADISON, Wis. – Americans for Prosperity-Wisconsin (AFP-WI) on Monday announced a new ad buy to accompany its significant grassroots efforts urging Wisconsinites to re-elect Gov. Scott Walker. The 30-second testimonial-style ad marks the closing phase of the grassroots group’s on-the-ground efforts in the race and features two Wisconsinites sharing matter-of-fact reasons for why Tony Evers should not be in charge of Wisconsin. The ad ends with their call to vote for Scott Walker.

The new ad buy is AFP-WI’s fourth television ad in the race for governor and will run throughout the state.

AFP-WI State Director Eric Bott issued the following statement:

“The more people learn about Evers’ record, the more likely they are to vote for Scott Walker. Tony Evers is simply too big a risk for Wisconsin. Evers refuses to take huge tax hikes off the table and has pledged to support policies that help special interest groups but hurt the average citizen. Wisconsin can’t afford to go back to where it was ten years ago. Life would be harder under Tony Evers, and we think voters will agree after hearing our message on the phone, at the doors, and on the airwaves. This November is an important vote for the future of Wisconsin. Let’s keep Wisconsin growing and vote for Scott Walker.”

In the ad, Pat of Hales Corners and Geoff of Onalaska exchange reasons for why Tony Evers is a risky choice for Wisconsin and why Wisconsinites should vote for Scott Walker.

Pat: There are a lot of reasons Tony Evers should not be in charge of Wisconsin.

Geoff: He’s too big of a risk. He says he’ll raise taxes…

Pat: but he doesn’t say by how much.

Geoff: He’s open to gas taxes as high as a dollar…

Pat: And could raise taxes on homes and small businesses. This November is an important vote for the future of Wisconsin.

Geoff: Let’s keep Wisconsin growing.

Together: Vote for Scott Walker.


Tony Evers Has Campaigned On A Range Of Tax Increases

WSAU: Tony Evers “Says He’s Looking At A Wide Range Of Taxes That He May Raise.” “The Democratic candidate for governor says he’s looking at a wide range of taxes that he may raise. Tony Evers said Thursday he wants to raise taxes on the wealthy, as well as scale back tax breaks for farmers and businesses to raise more money for state government.” (“Evers Considers Which Taxes To Raise,” WSAU, 9/21/18)

Evers Has Continually Refused To Say How Much Of A Gas Tax Increase Would Be Too Much

Evers: “I Have No Range” On How Much Of A Gas Tax Increase Would Be Too Much. “After his speech, he declined to tell reporters how much of a gas tax increase he would consider too much. ‘I have no range. My answer has consistently been all issues (are) on the table, whether it’s cutting spending, whether it’s gas tax, tolls — whatever,’ Evers said. ‘What we do know is we can’t do what Scott Walker did and screw it up so we are 49th of 50 states. Everything is on the table — including a gas tax.’” (Patrick Marley And Mary Spicuzza, “Scott Walker, Tony Evers Aren’t Spelling Out Their Plans For Wisconsin Roads,” Journal Sentinel, 8/16/18)

Wisconsinites Could See Higher Property Taxes Under Evers’ Plan

Evers Has Proposed Raising State-Imposed School District Revenue Limits. “Since he was first elected state superintendent in 2009, Evers has asked Walker and the Legislature four times to significantly increase funding for schools, by raising state-imposed revenue limits and changing the equalized aid formula to account for districts with high poverty, declining enrollment and rural issues. His proposal to revamp the state’s funding formula has repeatedly been ignored until this year, when Walker included some of his proposals. Evers specifically asked this year for a $200-per-student increase in districts’ revenue limits in 2017-19 and $204-per-student increase in 2018-19.” (Molly Beck, “State Superintendent Tony Evers Considers Run For Governor,” Wisconsin State Journal, 7/7/17)

  • Wisconsin’s Revenue Limits Cap The Amount Of Revenue That May Be Raised Through State General Aid And Property Taxes. “Wisconsin Act 16 implemented revenue limits beginning with the 1993-94 school year. A district’s revenue limit is the maximum amount of revenue that may be raised through state general aid and property tax for the General, Non-Referendum Debt (authorized after August 12, 1993) and Capital Expansion Funds, also referred to as Funds 10, 38 and 41 respectively. Note that prior to 2001-02, the Community Service Fund levy was included in the revenue limit. The maximum limit is based upon enrollment changes, an inflationary increment and each district’s prior year controlled revenue. Upon application and approval by DPI, a district may increase its maximum limit by an additional amount for specific exemptions. A district then determines the maximum allowable levy for Funds 10, 38 and 41 by subtracting the DPI-provided October 15 General Aid Certification and Poverty Aid estimates from the district’s maximum revenue limit.” (“School District Revenue Limits,” Wisconsin Department Of Public Instruction, Accessed 10/4/18)

Wisconsinites Could See Higher Income Taxes Under Evers’ Plan

Evers Told Reporters After Delivering His “State Of Education” Speech That He Was Contemplating Increasing Income Taxes. “Democrat Tony Evers said Thursday he is considering a broad range of changes to Wisconsin’s taxes if he beats GOP Gov. Scott Walker this fall. Evers, the state schools superintendent, told reporters after delivering his ‘state of education’ speech that he was contemplating eliminating a tax break for manufacturers and farmers, increasing income taxes on the wealthy and cutting income taxes for others.” (Patrick Marley, “Tony Evers Considers A Range Of Tax Hikes And Cuts As He Calls Scott Walker’s Priorities ‘Out Of Whack’,” Journal Sentinel, 9/20/18)

  • Small Businesses Are Sensitive To Individual Income Tax Increases Because They Pay Taxes At Individual Rates. “Small businesses are sensitive to tax laws in ways big businesses are not. Most small businesses are pass-through entities that pay taxes at individual rates.” (“Small Business Tax Rates And Tax Complexity,” National Federation Of Independent Business, Accessed 10/4/18)


For further information or an interview, reach Lorenz Isidro at or (703) 887-7724. 

Americans for Prosperity (AFP) exists to recruit, educate, and mobilize citizens in support of the policies and goals of a free society at the local, state, and federal level, helping every American live their dream – especially the least fortunate. AFP has more than 3.2 million activists across the nation, a local infrastructure that includes 36 state chapters, and has received financial support from more than 100,000 Americans in all 50 states. For more information, visit