$6M Effort Aimed at Countering Misinformation and Highlighting Stories of Success
Arlington, VA – Americans for Prosperity (AFP) today announced the launch of a major new national ad and grassroots campaign to counter misinformation and educate Americans about the transformative impact of the One Big Beautiful Bill Act (OBBBA)—a landmark piece of legislation that is already putting the country back on the path to prosperity.
The campaign, which includes targeted digital and connected-TV ads, grassroots outreach, and themed events across the country, will ensure that Americans understand how the OBBBA is lowering costs, jumpstarting the economy, and improving lives. The first in a series of ads will highlight four key features of the legislation: permanent tax cuts, border security, lower energy costs, and reforms that will strengthen Medicaid for those who truly need it.
AFP Managing Director Kent Strang issued the following statement on the effort:
“AFP was proud to play our part in helping get the One Big Beautiful Bill Act across the finish line, but we know that isn’t enough – we need to make sure this good policy is also good politically for the lawmakers who supported it.
“We’re already seeing some opponents spread misinformation for their own political gain. That’s why it’s so important to go keep our foot on the gas to highlight the bill’s success, connect Americans to the real benefits, and counter that misinformation with the facts.
“The truth is, the OBBBA represents a generational opportunity to transform the American economy. From unleashing innovation and cutting red tape to delivering real relief for families and small businesses, the bill is already making a difference—and AFP is committed to making sure every American knows it.”
As part of the campaign, AFP will host dozens of events with lawmakers during the August recess to energize constituents and continue educating communities about the bill’s benefits. These events will serve as a platform to highlight how the OBBBA is delivering on its promises and to equip citizens with the facts they need to counter misleading political rhetoric. AFP also intends to highlight individual testimonials from families and small business owners who now have renewed confidence to invest in the economy and plan for the future.
AFP was a major supporter of the original 2017 Tax Cuts and Jobs Act, and making those tax cuts permanent was the organization’s number one priority heading into this legislative cycle. Prior to the OBBBA being signed into law, AFP held 750 events and rallies, conducted over 1,500 meetings with lawmakers and staff, knocked on more than 1 million doors, and invested millions in advertising and grassroots activity in key districts.
For more information about the campaign and upcoming events, visit www.AmericansForProsperity.org.
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