AFP Launches New $4M Ad Buy to Support Trump Tax Cuts in U.S. Senate
WASHINGTON, DC—As first reported by CBS News, today Americans for Prosperity (AFP) announced a new $4M ad buy to bolster support for the passage of Republicans’ tax bill in the U.S. Senate. The ads come as opposition groups begin launching efforts to mislead Americans about the contents of the legislation and its impact.
The new buy, announced for the month of June, features video and digital ads that will air on cable, connected TV, and other digital platforms. The ads highlight testimonials from small business owners, retirees, and veterans about the benefits of the Tax Cuts & Jobs Act (TCJA) and urge the U.S. Senate to take up and pass the budget reconciliation package as quickly as possible.
WATCH: testimonials from Melody, Seth, Nancy, and Andrea.
One testimonial features Melody, a working mom and small business owner who says: “President Trump’s tax cuts have put thousands of dollars back into my family’s pocket and helped me grow my business and invest in my employees . . . Main Street businesses and working families need permanent tax cuts—not uncertainty. The clock is ticking, Congress can’t get distracted. They need to save our tax cuts now.”
The ads are part of a broader campaign that will also include grassroots education to combat misinformation about the bill and encourage voters to make their voices heard. Recent polling shows overwhelming opposition to increasing taxes on anyone in this economic environment. AFP state chapters will continue mobilizing activists across the country and show lawmakers they have support at home to move quick and go big.
In addition to the testimonials, AFP will also be running ads encouraging fiscal hawks in the Senate to find spending offsets by further eliminating wasteful Biden-era spending programs. These ads will reiterate a “keep it simple” message that contrasts the choices Senators will have as they look for offsets and tradeoffs in this next round of negotiation.
Watch: “Time to Act” here.
AFP Chief Government Affairs Officer Brent Gardner gave the following statement after the ads launched:
“As members of the upper chamber consider ways to improve on an already strong package, AFP will continue to meet Americans in their communities—online, on the airwaves, and at their doorstep—because time is of the essence. The sooner the Senate advances the bill, the sooner Americans start seeing relief where they need it most. The Senate has a once-in-a-generation opportunity to put America back on the path to prosperity—it’s time to get this done for the American people.
“We always knew that as reconciliation moves forward, the hill to climb was only going to get steeper. The next month will likely bring a tidal wave of misinformation. That’s why we’re ramping up on-air and at the doors to make sure voters know the truth about this bill, and lawmakers can be confident they have the support back home to be bold.
“The Senate will have their differences, but focusing on where Republicans are unified is what will drive this bill forward – permanent tax cuts, energy abundance, secure borders, and the elimination of waste, fraud, and abuse. Those were the promises made on the campaign trail, and those are the policies Congress and this administration are poised to deliver to the American people.”
Background:
Since the launch of AFP’s “Protect Prosperity” campaign, AFP has been a driving force to secure the permanent extension of the Tax Cuts & Jobs Act and advance this legislation:
- Holding more than 500 events and rallies across the country with dozens of lawmakers,
- Reaching out to more than 90,000 voters in key Congressional districts over one National Day of Action,
- Hosting conversations Speaker Mike Johnson, Majority Leader Steve Scalise & House Conference Chair Lisa McClain,
- Millions of dollars in ads and testimonials,
- More than 1,000 meetings with key legislators and Hill staff,
- And comprehensive polling in partnership with Public Opinion Strategies.
AFP will continue to leverage its unparalleled grassroots infrastructure to show the overwhelming support for extending the Trump tax cuts and send a message to Republican lawmakers that the American people are with them and now is the time to deliver.
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