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January 16, 2012 J

AFP-CT Calls State Branding Campaign Over the Top Publicity Stunt

Hartford CT- Today Americans for Prosperity-Connecticut (AFP-CT) is calling the State’s newly launched two-year marketing initiative an over the top publicity stunt.

“Rather than changing the tax and regulatory structure in the state to attract businesses and tourists, Governor Malloy has instead chosen to spend $22M and hire a NYC marketing firm to rebrand the state’s identity,” said JR Romano, State Director AFP-CT. “We need more than a rebranding in this state: we need a tax and regulatory system that encourages economic development and expansion and mostly we need a Governor who realizes this.”

The creative agency, Chowder, Inc has been announced to develop the state’s “brand identity and bolster the state’s reputation as a business and tourism destination.”

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