GOVERNOR MALLOY LAUNCHES PR CAMPAIGN TO COVER POOR ECONOMIC RECORD
AFP-CT Calls State Branding Campaign Over the Top Publicity Stunt
Hartford CT- Today Americans for Prosperity-Connecticut (AFP-CT) is calling the States newly launched two-year marketing initiative an over the top publicity stunt.
Rather than changing the tax and regulatory structure in the state to attract businesses and tourists, Governor Malloy has instead chosen to spend $22M and hire a NYC marketing firm to rebrand the states identity, said JR Romano, State Director AFP-CT. We need more than a rebranding in this state: we need a tax and regulatory system that encourages economic development and expansion and mostly we need a Governor who realizes this.
The creative agency, Chowder, Inc has been announced to develop the states brand identity and bolster the states reputation as a business and tourism destination.
