The Colorado faction of the Americans for Prosperity Foundation announced this week that it will spend $200,000 on a school choice “issue education effort” in June and July. The It’s Working campaign will use mailers, digital ads and “grassroots advocacy” to highlight charter schools.
The campaign is intended to show Coloradans how charter schools work and their benefits, says Michael Fields, senior director of issue education for the Americans for Prosperity Foundation, whose parent company, Americans for Prosperity, is the right-wing political advocacy group funded by billionaire industrialists David and Charles Koch. “We are a state that has been a little bit more progressive in terms of school choice, but there’s more we can do,” Fields says of Colorado. “I think that people aren’t fully educated about it.”
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