MORE POWER. MORE COMPETITION. LOWER COSTS.
Wisconsin has a generational opportunity to lead on energy reform.
Bills keep climbing and demand for power is about to surge. Here is a plan to fix the system, power growth, and protect ratepayers.
Wiconsin's electricity use has been flat for 20 years. Prices haven't.
© 2026 AMERICANS FOR PROSPERITY. ALL RIGHTS RESERVED.
Six reforms that put Wisconsin first
FAQ
HOW CAN I LEARN MORE ABOUT VOLUNTEERING PRIOR TO JOINING?
Simply click on the button below to take the first step. A member of our team will reach out to discuss the issues you're passionate about and how you'd like to contribute.
WHAT KIND OF TIME COMMITMENT IS REQUIRED?
We value your time and flexibility. Your involvement can be tailored to fit your availability and interests, so whether you want to volunteer once a month or every week, you can work with your local chapter to figure out what is best for you.
WILL I RECEIVE TRAINING OR GUIDANCE AS A VOLUNTEER?
Absolutely - AFP staff members provide resources, training, and ongoing support to help you maximize your impact, whether you're advocating for policy reform or organizing local events.
CAN I MAKE A DIFFERNCE IF I'M NEW TO ADVOCACY?
Yes! AFP offers a multitude of opportunities to get involved and make it easy for anyone to play a meaningful role in driving change.
Source: U.S. EIA data, as cited in the report, pp. 3, 4, 38.
Sources: U.S. Energy Information Administration, State Electricity Profiles: Wisconsin (2024); Public Service Commission of Wisconsin, Draft Strategic Energy Assessment 2026–2032; WisPolitics, "Evers' PSC Picks Approve Bigger Utility Rate Increases, Smaller Profit Margins than Walker's" (Dec. 26, 2025); MISO, BECI and WISE Selection Reports (Jan. 2026).
Stand with Wisconsin families, workers, and landowners.
Add your name to support more power, more competition, and lower costs.
Read the report.
How the system works, how rates are set, where Wisconsin is headed, and six guidiing principles with specific reforms.
Your utility doesn't make money selling you electricity. It makes money building things.
Of customers are served by a large investor-owned utility. Nobody can choose another provider.
80%
Fuel, labor, and taxes are billed dollar for dollar, with no markup. The profit is a government-set return on what the utility builds, so the more it builds, the more it earns.
2nd
Highest residential electricity rates in the Midwest.
A joint report from Americans for Prosperity-Wisconsin and the Wisconsin Institute for Law & Liberty.
71%
Of requested rate increases approved, 2021 through 2026.
Source: WisPolitics review of PSC rate cases, as cited in the report, p. 28.
+40%
Projected growth in peak demand, 2026 to 2032.
Source: PSC Draft Strategic Energy Assessment 2026-2032, as cited in the report, p. 41.
Reward savings, not spending
Tie part of a utility’s guaranteed return to cost performance, so shareholders feel it when bills rise.
The report also addresses community solar, transparent permitting, long-term utility planning, and reducing the cost of retired plants.
Ratepayers fund the capacity the grid can count on at peak, and no return until a project serves customers.
Pay only for power that shows up
Keep transmission open to competitive bids, and end subsidies and mandates that favor one energy source.
Competition, not favoritism
Let property owners ask a court whether taking their land is truly necessary for a public use.
Protect landowners
Let large new users power themselves with microgrids and dedicated generation, so new demand does not land on household bills.
Make growth pay its own way
No always-on plant closes until equal or greater dependable power is built and running.
Build first, retire second
Electricity sold is up about 39%. Prices are up 137%, and the climb accelerated after 2020.
And regulators approved about 71% of the rate increases the major utilities requested since 2021.
Sources: U.S. EIA and WisPolitics review of PSC rate cases, as cited in the report, pp. 28, 38 and 39.
Source: Report, pp. 12, 17, 26, 32, 34.
