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AFP Launches 10 State Direct Mail Issue Advocacy Effort

October 16, 2012

$2 million budgeted for first round – more anticipated

Arlington, VA – Today Americans for Prosperity (AFP) announced a $2 million direct mail push which will begin hitting mail boxes in Florida, Ohio, Virginia, North Carolina, Iowa, New Hampshire, Colorado, Nevada, Wisconsin, and Minnesota. Called “Family Budget,” the piece highlights the reality that American families are tightening their belts while criticizing the “four year spending spree” of the Obama Administration. So far this year, AFP has spent nearly $40 million on issue advocacy ads bringing grassroots pressure on big-government politicians. In addition, AFP ran a $30 million express advocacy effort in August that called for the defeat of President Obama.

“This piece reminds people about the disastrous economic policies of President Obama,” said AFP President Tim Phillips. “President Obama promised to cut the deficit in half, but the fact is his budget will add more debt than all the other presidents combined. We focused on 10 other politicians because they are in lock-step with President Obama’s big-government, big-spending policies. We ask the public to call them and express their outrage.”

The piece calls upon Americans to “Tell President Obama the private sector is NOT doing fine and to support the AFP Jobs Agenda.” Americans for Prosperity has presented its own Jobs Agenda, which calls for reforms to the tax code to keep America competitive, full repeal of the costly taxes in Obama’s health care law, and an end to Washington’s wasteful spending that has driven the national debt over $16 trillion.

AFP is also releasing 10 mail pieces focusing on politicians who have supported President Obama’s spending policies including: Jon Tester, Tim Kaine, Bob Kerrey, Joe Donnelly, Sherrod Brown, Shelley Berkley, Bill Nelson, Tammy Baldwin, Heidi Heitkamp, and Martin Heinrich. The mail pieces depict the politician literally in the pocket of President Obama and explain the similarities between their big government, big spending policies and those of the President.

“The American people have a right to know when politicians are little more than a rubber stamp for President Obama’s failing policies, and in turn, they need to put pressure on these politicians,” explained Phillips.

This mail effort comes in the midst of Americans for Prosperity’s ongoing bus tour, “Obama’s Failing Agenda,” which will visit some 400 cities in more than 20 states. The tour seeks to educate Americans on the most harmful aspects of President Obama’s big-government agenda, and helps put grassroots pressure on politicians to turn away from these destructive policies. More information is available at www.FailingAgenda.com.

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