At the Anne Arundel MDTA toll hearing I gave the following suggestion to help pay for the outstanding bond debt.
Competitively bid out the rights for companies to sponsor the receipt ticket from tolls booths with their coupons printed on the receipt.
Dedicate every penny from the revenue to paying down our bond debt and for any costs associated with implementing the program.
1. We would have a revenue stream that would not cost taxpayers a penny from advertisers. (The Maryland Lottery has themed scratch off tickets with companies)
2. Travelers would have an incentive to stop and spend money on stores. (Virginia hands out coupons for a free drink at the island gift shop and restaurant on the Bay Bridge Tunnel)
We could take this proposal one step further. If possible, dedicate the revenue generated from the sales tax from purchases when these coupons are used. The revenue would be dedicated towards bond debt.